“People will stare. Make it worth their while.” Harry Winston.
The beauty industry is huge. British beauty sales exceeded £4 billion in the UK in 2016 for the first time, and those in the know are predicting that the industry will continue to expand rapidly. Why? Because the beauty industry involves every one of us. It is integral to our everyday lives. There was a time when the beauty industry catered only for the young, the fashionable and the cultivated but not anymore. Young and fashionable, yes; but everybody else too. Old, young, male, female, trans, large, small and every skin colour. There are products for every sector of the human race (and, now we touch upon it, animals too but that’s a whole different topic) and this is the site that will guide you through the myriad of products and services available.
Beauty is defined by the Oxford English Dictionary as: “a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.” Any products that we use to guide ourselves to being ‘beautiful’ (i.e. pleasing to oneself or another) is part of the industry. Soaps, shampoos, deodorants and makeup included but also nose hair trimmers, heel cream and massage oil. The ‘Essentials’ and the ‘none essentials’, it’s all in. What’s important to remember is the age adage that “beauty is in the eye of the beholder” and this is where it gets exciting. This allows you, the individual, to explore, experiment and get creative. Do you want pastel pink hair with blue tips? Go for it; we’ll let you know how to achieve this look in the best possible way for you. Or do you just require the knowledge of which fake eyelashes stand the test of time? You can guarantee we’ll have reviewed some.
It’s not just the products we explore here, but services too. In this increasingly busy world, sometimes it’s nice to stop, relax and allow yourself time to be pampered. The range of services on offer today is incredible, from the good old fashioned spa to vibration therapy (yes, it’s a thing) and we will search through the array on offer to ensure you pick the right experience for you. We review the services available with honest and objective reviews so you can be assured that what you read is completely credible (hey, it’s a tough job, but someone’s got to do it!).
Never has beauty been more accessible to us! Yes, the stores still exist where you can wander in and get a make over in return for a small purchase of a product (and, while times have changed, it still feels pretty good to walk out of a department store post make over!) but now there’s so much more. Beauty and all it encompasses comes to us! The beauty industry no longer has to rely on a celebrity to set the latest trend (who remembers the ‘Rachel’ hair sensation?), but now we have access to every available style all of the time thanks to the internet. With this, consumer engagement is ever increasing, and we are bombarded with multitudes of styles, trends, products and services so it’s no wonder that sometimes we may get ‘lost’ in it all, a little overwhelmed. Which skin cream does smooth out wrinkles (do any?), which shampoo is the best for blonde hair and which razor will offer the closest shave?
We explore all. Navigate your way around the site to find product reviews, video tutorials, unique beauty blogs, tips, ideas and more to help you be who you want to be. Whether all you require is the knowledge on which deodorant is the strongest, or you want a full makeup tutorial for your upcoming major event, you will find it here, on ebeautylines.com. Welcome, and enjoy.